Seven Steps to Create Irresistible Awareness for Your Halal Business.
With so much competition in the business sector across the globe, creating awareness for your Halal business may look challenging. But with some creativity and effort, it's possible to reach your target buyers and attract more new customers. For instance, Halal products are becoming more common because of their high-quality criteria. As a result, they attract sellers and consumers of all faiths and cultural and ethnic backgrounds worldwide.
With the rise in demand, there is a need for Halal product producers to improve their marketing tactics and create a unique, if not irresistible, offer that is different from their competitors.
Would you like more buyers for your Halal products or services?
These seven tried and basic strategies can get you started if you are looking for effective ways to persuade customers and increase your Halal business' visibility.
These are practical steps to create a favorable image for your Halal business and stand out from others.
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Identify your target audience
Identifying your buyer's identity comes first in building a strong, off-brand presence. You must determine your target audience's age, location, religion, and lifestyle. It will specify who your ideal customer is and where to find them. With buyer personas, your marketing effort effectively targets people more likely to be interested in your Halal products.
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Get Certified
Halal accreditation can help you build confidence and trust with Halal consumers. One of the reputable certifying agencies that can help you obtain Halal certification for your products is Islamic Services of America (ISA).
Display your Halal certification on your product packaging and website to demonstrate your dedication to Halal goods and services, traceability for buyers and consumers and to create more product visibility and sales opportunities.
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Create a website
Websites are a powerful tool to connect with customers all over the world. Creating or enhancing an existing professional website for your business makes it easier for buyers to find and learn more about it and the products and services you provide. Customers can interact with you through online chat, email support, and media integration. You can also share the value and benefits of your Halal products using your website informational blog, FAQ and Q&A sections.
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Utilize social media platforms
Social media is a powerful tool for creating awareness about your Halal business. Make an appearance on all major social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. Engage with your followers frequently by sharing engaging and valuable content, photography, and videos about your products and services.
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Attend Halal business events
Event gatherings can help you connect with other business owners, industry experts, and potential customers. These events provide excellent opportunities to showcase your products, network with other professionals, and discover Halal market trends and best practices. There are many Halal and non-Halal expos everywhere. Get yourself out there and showcase your product.
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Collaborate with other businesses
Partnering with other Halal businesses and media sites like HalalFocus and The Halal Times can help expand your reach and attract new customers. Consider collaborating with complementary businesses to offer buyers irresistible joint promotions and discounts.
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Offer promotions and discounts
Offering promotions and values is an excellent marketing strategy to attract new customers and encourage existing ones to buy more. For example, try offering special deals during Ramadan or other Islamic holidays with discounts to customers who refer their friends and family.
Finally, raising awareness for your Halal business requires a multi-faceted sales approach, such as social media, industry events, promotions and discounts, collaborations, and Halal certification. By putting these into practice, you can effectively promote your Halal business and attract more new customers.
Islamic Services of America (ISA) is a leading USA based Halal certification and auditing organization serving companies, the community, and the Halal industry for over 45 years. Contact ISA at isa@isahalal.com or visit the ISA website for more information at https://www.isahalal.com/
Read all ISA blogs here