Shaklee and ISA: Exclusive Interview
Shaklee is an American company that produces a wide range of supplements, body, and home products, including things like personalized vitamins and green home cleaning supplies. Shaklee products their values of caring for people and the planet, and they are always thoroughly tested and based on rigorous scientific and quality control testing. We spoke with a Shaklee representative to find out more about how ISA Halal certification contributes to their brand for the products they sell in Malaysia.
Can you tell me a bit about Shaklee's products and what makes them unique?
At Shaklee, we make healthy happen. Since 1956, when Dr. Shaklee started it all, we've been creating breakthrough products for nutrition, body, and home. Inspired by nature and proven by science, everything we create is Safe, Proven, and Effective. Our products are backed by more than 100 patents/pending and over 110 clinical studies. We build sustainability into everything we do. That's why we became the first company in the world to fully offset our carbon emissions. Every product we make and everything we do is to ensure the health and longevity of people and the planet. We believe that together, we can create a healthier world.
How does Halal certification benefit your business' brand and products?
Offering Halal certified products allows Muslim consumers to be confident that the products they use are in alignment with their culture and beliefs. It is also the assurance to our consumers - especially our Muslim consumers, that our products meet the highest quality standards – clean, hygienic, safe, environmentally friendly and were produced in accordance with Islamic dietary laws. It is important as it increases our consumer’s trust and satisfaction with Shaklee products and provides a better image on Shaklee as a brand with products that have the consumer’s interests at heart.
How does Halal certification benefit your consumers?
In a largely Muslim predominant community like Malaysia, the Halal certification can quickly and effectively communicate that Shaklee products meet the highest Islamic dietary standards and that the product is permissible or acceptable in accordance with Islamic law. Our consumers can use, promote and sell them with confidence.
What should consumers know about supplements in terms of making sure they are compatible with a Halal diet?
We recommend that consumers choose Shaklee supplement products that are certified Halal. When you see the ISA logos on Shaklee products, you can rest assured that the supplement product is assured in terms of religious compliance, safety and hygiene in all aspects, from the sourcing of raw material to the production process , all the way through a supply chain that is grounded in the principles of Islamic law.
Are you curious about how Halal certification could benefit your brand? Please contact us with questions or for more information.