Jun 24, 2021
Harnessing the power of AI like IP and geotargeting is great for Halal marketing professionals, as it helps get the right content in front of the right people. It results in high conversion and ROI. Consumers get ads they are interested in, cutting down on noise and distracting ads.
Jun 17, 2021
Halal consumers are diverse. They live in different geographical locations and their demographics, buying behaviors, needs, wants, and interests vary. Halal consumers are not always people who follow Islamic dietary requirements. They may be people of various faiths who choose to purchase products because they believe they are qualitatively better than mainstream offerings. This group represents a minority that has been growing over time.
Jun 9, 2021
Halal certification means more than simply determining whether products are free from ingredients derived from non-Halal sources such as pork or whether they contain drinking alcohol such as beer, wine or liquor which would disqualify them from being Halal certifiable.
Jun 3, 2021
"ISA was very helpful and attentive. They replied quickly to all of my inquiries, gave us the information we needed. They were also super knowledgeable, punctual, always ready to answer questions. I also liked the ISA logo offerings”, explained Peters from Exract Labs.
May 13, 2021
A great benefit of e-commerce is the fact that companies don’t have to invest in building or renting retail space to attract customers. Companies can attract buyers from the four corners of the world provided that they understand the needs and desires of their customers.
Apr 29, 2021
In a recent Harvard Business Review Study, more than 65% of Millennials said they want to buy “purpose-driven brands that advocate sustainability.” On Earth Day, many companies and individuals pledge to take care of the earth’s natural environment. Producing and consuming Halal products can help sustainability efforts.
Apr 8, 2021
The market forecast indicates that the global Halal market has an incredibly optimistic future, not only as demonstrated by a projected significant increase in the global Muslim population, but also (and perhaps even more favorably) due to the trend for numerous multinational corporations to expand their product availability of Halal consumables.
Mar 23, 2021
Halal certification is particularly important for these non-consumable products now, in the midst of the pandemic, when use of hand sanitizers, surface cleaners, and air filters has increased dramatically. Having Halal certification can help your company appeal to consumers and companies in Muslim-majority regions of the world, including large markets in Southeast Asia, India, and the Middle East.
Feb 4, 2021
Halal certification is particularly important for the supplement industry due to the highly processed nature of most products.
Dec 22, 2020
Food is central to celebrations and carries deep emotional meaning during the holiday season and beyond. Tradition, comfort, togetherness, celebration, joy; all of these can be represented in a holiday meal. People of all faiths enjoy celebrating these holidays, including Muslim consumers who want to be able to celebrate in accordance with their religious tradition.