The Broader Ethical Appeal of Halal and How it Complements other Certifications

Jan 20, 2022

Halal has a broader appeal to consumers who value purity, transparency, and animal welfare. Halal certification also fits well with other environmental and ethical certifications, making it an essential qualification for brands aimed at socially conscious Muslims as well as a valuable addition to brands marketing primarily to a non-Muslim audience.

4 Books to Help You Market Halal Products

Jan 13, 2022

The Halal industry has become a new economic sector as more companies are offering more inclusive options. There are now 8 million Halal consumers in the U.S., but there is also a growing global demand for U.S. consumable products — and being Halal-certified opens opportunities for you to reach the 1.6 billion Halal consumers worldwide.

Halal Frozen Foods

Dec 30, 2021

While international cuisine is a growing sector, Halal certification can benefit any kind of frozen meals or snacks, from pizza to quiche to lasagna. These products offer speed and convenience, and busy consumers will be glad to see assurance that a product meets their standards at a glance, without needing to read the entire label or call the company.

Hosting Guests Who Adhere to a Halal Diet

Dec 23, 2021

The best advice when it comes to hosting an event with Muslims in attendance is to completely avoid serving pork, alcohol, or non-Halal meats. Muslims respect the beliefs of others, and don’t try to force non-Muslims to conform to an Islamically-acceptable diet. However, since alcohol and pork are completely prohibited, many feel more comfortable attending events where alcohol is not served, and more comfortable eating when they know that there is no chance of cross-contamination with an adjacent pork dish.

Baking Halal at Home

Dec 16, 2021

Part of the benefit of baking at home is being able to use whole foods that are automatically Halal suitable in their natural inherent Halal state. Eggs, almonds, raisins, oats, and other similar ingredients are not likely to pose a problem. Minimally processed ingredients like flour, sugar, butter, cocoa powder, and peanut butter are probably acceptable, but not always.

Halal Seafood

Dec 9, 2021

Since the permissibility of seafood is dealt with differently in the scripture than land animals, it does not require the same kind of religious ritual slaughter that is prescribed for other Halal animals such as cows, goats, and chickens. This makes the determination of Halal suitability somewhat more straightforward, especially for whole fresh seafood products sold by trusted vendors.

Why Non-Muslims Buy Halal

Dec 2, 2021

Perceived quality and purity of Halal products is one of the most important reasons why non-Muslims seek them out. Research has found that non-Muslim Malaysian consumers believe that Halal-certified food is safer and of higher quality than other options, and that they specifically seek it out for those reasons.

ISA Business Development Manager Monthly Insights

Nov 26, 2021

Whether you are a product manufacturer, ingredient supplier, distributor, or an everyday consumer, identifying that there are millions of people who depend on Halal certification and prefer products who have it 10x more than products that do not, outlines a compelling audience urging to be served.

Best Platforms for Reaching the Halal Online Consumer

Nov 18, 2021

There are some excellent opportunities for Halal businesses to place products and services on multiple platforms. Choosing the right platforms for your products will take some research and analysis. Mainstream business with Halal certified products and services can expand their markets on national and international Halal platforms.

Nails Can Be Beautiful, Healthy and Halal

Nov 11, 2021

Islamic Services of America certifies cosmetic brands and products that meet halal compliance standards. Many brands are certifying their products to assure consumers that they are Halal compliant and wudu-friendly.

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